部门（系）：9728太阳集团首页
职务、职称：讲师 硕导
联系邮箱：renzhuoyi@126.com
研究方向：电子营销、消费者行为
所（拟）授课程：营销管理、市场营销、网络营销
个人简介
任卓异，女，MBA硕士生导师，2018年毕业于澳门科技大学，获管理学博士学位。研究方向为电子营销、消费者行为。
教育背景
2014.09--2018.02 澳门科技大学 管理学博士
工作经历
2018.06-至今 9728太阳集团首页 市场营销与电子商务系
代表性成果
1.Jiang, L., Zhou, W., Ren, Z*. and Yang, Z. (2021). “Make the Apps Stand Out:Discoverability and Perceived Value Are Vital for Adoption,” Journal of Research in Interactive Marketing, 1–20.
(通讯作者，SSCI, 2021 JCR Q1, ranking 21/154, Impact Factor: 10.176)
2.Ren, Z., Jiang, L., and Fang, Y. (2021). “Effects of Privacy Protection Selfefficacy on APP Users’ Information Disclosure Willingness,” Qiye Jingji, 2021(4):113-121.
(《企业经济》，北京大学核心期刊)
3.Ren, Z. and Jiang, L. (2020). “How APP’ Perceived Value and User Participation can impact on Continuance Intention,” Qiye Jingji, 4:91-98.
(《企业经济》，北京大学核心期刊)
4.Ren, Z, Jiang, L., and Pang, C. (2017), “Study on Influential Elements of Application Discoverability in the Mobile Internet Era,” Science and Technology Management Research, 17, 193-200.
(《科技管理研究》，北京大学核心期刊)
《农产品区域公用品牌建设理论与实务》副主编，经济科学出版社，2022年9月第一版。
5.Ren, Z. and Jiang, L., and C. Pan (2017), “Empirical Study on Influential Elements of Application Developers on APP Discoverability,” in Proceedings of 2017 China Marketing International Conference: Marketing Strategy in the Sharing Economy: Localization and Globalization, July, Beijing, China, 1107-1117.
(The Excellent Paper Award)
